Where to find adwords tracking code

See Importing Call Conversions below for details. Unlike AdCallMetricsConversion , this tracker requires googleEventSnippet and googleGlobalSiteTag to be added to your website to retrieve the dynamic Google forwarding number for call tracking on numbers listed on your website.

In addition, you must set up a call extension and attach it to the campaign or ad groups whose website calls you want to track. Store Sales Direct Uploads allows you to import offline transactions in Google Ads either directly or through third-party partners. By matching transaction data from your point-of-sale systems or customer database, you can see how your Google ads translate into offline purchases.

Google Ads provides some system-wide default conversion trackers that don't require tags. These trackers have default settings for various fields including name, value, etc. If you want to edit the settings for these default conversion trackers, you must do so through the Google Ads UI. If you're using cross-account conversion tracking , the ConversionTrackerService returns the following conversion types:.

You can set up and query cross-account conversion trackers via the API, but you must opt in your accounts to cross-account conversion tracking from the manager account.

See this help center article for more information. In the past, the Conversions column contained only those conversions that occurred on the same device. Now you can choose to include cross-device conversions in the Conversions column using the optimizeOnEstimatedConversions property of the customer's conversion tracking settings.

These conversions will then be used by various automated bid strategies that optimize for conversions, such as target cost per acquisition CPA , target return on ad spend ROAS , or enhanced cost per click ECPC.

On September , conversion categories were expanded to allow finer grained categorization of conversions. Not all of the new conversion action categories are available in this API. The following table summarizes the mapping of categories that appear in the UI to the equivalent mapped result in the API:.

You can retrieve conversion stats for your accounts, campaigns, or ad groups using conversion fields available in reports.

When you change the attributionModelType field for a conversion action in Google Ads, it only changes the way your conversions are counted in your Conversions and All conversions columns going forward. By comparing these columns with the regular conversion tracking columns, you can see how your data would have differed if you had been using the current attribution model.

The date of a conversion and the date on which you uploaded a conversion have no impact on the date on which reports will reflect the conversion and its values.

All metrics in reports are attributed to the impression date of each click. For example, let's say that on October 21, you upload the following conversions, all with a conversionTime where the date portion is :. To see the changes in Conversions and ConversionValues for all of the uploaded conversions, you would have to expand the report date range to cover October 18, through October 20, Similarly, the Conversions and ConversionValue metrics for October 21, the date on which you uploaded the conversions will not change as a result of the upload.

You can use the AdWords API to upload offline conversions into Google Ads, giving you more flexibility in associating clicks with conversions.

You can track ads that led to sales in the offline world, such as over the phone or via a sales rep. This section describes how to use the AdWords API to construct a feed for importing your offline conversions. The first step is to create import conversion types. This must be done for each unique conversion "classification".

You can create them using the Google Ads UI or through code:. The given conversionName is used to identify this conversion event, and must be unique. After creating your import conversion types, you must enable your website and lead-tracking system to capture and store the GCLID, the unique ID that Google Ads provides for every impression of a Google ad and is sent to the Google server when the ad is clicked.

For more details about these steps, see Tracking Offline Conversions. Once you've created the UploadConversion object, you need to associate your offline conversions with it by passing the GCLID, conversion time with timezone ID , conversion name, and optionally the conversion value and conversion currency to OfflineConversionFeedService :.

If you use third-party tools or homegrown solutions to track conversions, then you may want to give Google Ads only part of the credit for the conversion. Sometimes, you may also want to distribute a conversion's credit across multiple clicks. Externally attributed conversion imports allows you to upload conversions with fractional credit assigned to each gclid.

To upload fractional credits, you need to follow the instructions for uploading offline conversions , and perform these additional steps:. When creating your UploadConversion object, mark it as externally attributed by setting the isExternallyAttributed property to true. Specify the externalAttributionModel and externalAttributionCredit properties for your OfflineConversionFeed object when uploading conversions.

There are several requirements that must be met when uploading an OfflineConversionFeed. To avoid an OfflineConversionError. The conversionTime must be after the click happened, to avoid an OfflineConversionError. The conversionTime must be before the click-through conversion lookback window you specified for the UploadConversion object, to avoid an OfflineConversionError.

The conversionTime must have a timezone ID. The timezone ID can be for any valid timezone: It does not have to match the account's timezone. A few things to keep in mind when creating an OfflineConversionFeed :. Upload operations are atomic; if a conversion has a bad GCLID or is too old, none of the accompanying conversions will be uploaded. Use partial failures to avoid this situation. Although duplicate uploads of a conversion same GCLID, name, and time are permitted, only the first instance is recorded.

Uploaded conversions will be reflected in reports for the impression date of the original click , not the date of the upload request or the date of the conversionTime of the OfflineConversionFeeds.

We recommend you wait 6 hours after creating the UploadConversion before uploading. It takes up to 3 hours for imported conversion statistics to appear in your Google Ads account for last-click attribution. For other search attribution models, it can take longer than 3 hours. When uploading click conversions for multiple accounts, you can specify the clientCustomerId of a common manager account and include operations with GCLIDs from across multiple accounts.

When uploading click conversions with cross-account conversion tracking enabled, the conversion type must be in the manager account, rather than in the account associated with the GCLID. The Remarketing folder of each client library contains a code example for uploading offline conversions:. You can use the AdWords API to upload offline call conversions into Google Ads, giving you more flexibility in associating calls with conversions.

Check "Page load" to indicate that you want a purchase to be counted from the moment the order confirmation page is displayed:. Open the. Copy these codes in the matching fields of the module "Basic" tab:. Don't forget to save the module "Basic" tab once the codes are copied. To finish the conversion tag creation, go back to your Google AdWords interface and click on the "Next" button:. To know how to test your conversion tag thanks to a test order, read this FAQ.

This website uses cookies and analytics scripts in order to create statistics about our FAQs, and improve them according to the most common issues. By clicking the I agree button, you accept that we proceed to this anonymous data collection. If you're using Shopify's Google channel , then make sure not to duplicate conversion tracking for your store.

The Google channel automatically adds conversion tracking events to your Google Ads account when you set it up. If you set up custom Google conversion tracking through edits to the theme code or through a third-party app, then your store might have duplicated conversion tracking events.

Duplicated conversion tracking can cause inaccurate report data and problems with ad optimization. When you set up custom tracking, you can disable duplicated conversion tracking events from your Google Ads account. Learn more about conversion settings from Google Ads Help. To set up Google Ads conversion tracking, you need to create a conversion action , install the global site tag , and then add the event snippet.

To set up Google Ads conversion tracking, follow the Google Ads instructions for creating a conversion action. The most common kind of conversion action is tracking purchases. After you create a conversion action, you need to install the global site tag in your Shopify theme code.